10/11/2023 0 Comments Backbone one discount codeIt really depends on the company, the brand, the customers, the products, the channels etc. Of course, as with most marketing tactics, there is no ‘one-size-fits-all’ solution available. But keep in mind that you will need healthy margins to survive such a tactic long enough to get a sustainable profit out of it. Whereas if you are positioned as a discounter or praise your value for money, deep discounting and daily or weekly sales can be the way to go. If you are a high-end brand, you will want to avoid aggressive discounts that might damage your exclusive image. But they can also be dangerous for your business’ profitability and financial security if you use them carelessly.īefore you start offering discounts, take a look at your overall brand strategy. When to Use Shopify Discount CodesĪs mentioned, Shopify discount codes can be a great marketing tool to encourage both prospects and existing customers to make (another) purchase and increase customer loyalty. In this blog post, we will help you find out when to use Shopify discount codes and when you should rather refrain from it, as well as how they work in Shopify. Don’t have one yet? Then try one now for free! And if you are using an ERP software that integrates with Shopify and your other channels, promotions are even easier to manage. In Shopify, you can generate and manage discount codes from your admin panel. One way to increase your sales is offering promotions and discounts, as this often encourages people to make a purchase or buy more than otherwise. While setting up your online shop with Shopify is easy enough, actually getting people to buy your products is not. As you probably know, selling your products online with reasonable profit is no piece of cake.
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